5 Ways to Quickly Create Relevant Content – Ep 18
In episode 17, we talked about how to use email to effectively market your community, but to be effective with email, or any kind of promotion, you first need great content to feed to your fans.
We shared 3 ways to quickly create relevant content for your fans to share with you in this episode.
- What is your why? Who are you trying to reach? What are you trying to accomplish?
- Have a clear and centralized theme to give people a reason to listen to what you have to say. This also helps you to create relevant content for your blog, social media channels, or videos.
The Communities That Convert Mission Statement:
Communities that Convert teaches online community leaders how to build, sustain and use a community platform to build their businesses.
Define who you serve. What do they need?
- Who are you and who do you help? What problems are you solving for which audience?
- Madalyn helps her community of social media marketers and managers through her Twitter Smarter brand. She discusses how her audience isn’t who she originally thought it would be. She emphasizes how important it is to listen to your audience.
Create Content Categories
- Sub categories to your main topic for your blog, podcast or video program helps you to create content ideas and a calendar fast. It is also great for Search Engine Optimization as it consolidates your knowledge into buckets (hint: Google likes that) and allows you to cross-post between similar ideas.
- In most WordPress sites your categories can be used as a sort of blog within the blog. Here is an example of how Kami uses categories to set aside posts about the Social Media Breakfast of Houston.
- As an example, for Communities that Convert Madalyn and Kami created the following five categories to organize and plan content. You can click on the links below to see how the categories are starting to add up over time:
- Building and Managing a Community
- Sales and Marketing
- ROI and Measurement
- Participation and Engagement
- Case Studies
Brainstorm Content for Each Category
- Create specific content for each category. Organizing content categories helps create content that’s consumable by the people that care about it the most and in the ways that matters to them.
- This method is a great way to see where there’s a lack of content, spread out content and share content in a methodical way.
- Start Creating in Batches
- Batch content ahead of time, writing a series and breaking it into separate releases for example.
- Madalyn and Kami batch podcasts two at a time to stay ahead, do the background work, plan content, batch posts and plan social media.
Call to action:
Tell us what your content categories are for your audience. Be sure to tweet us @madalynsklar and @kamichat and share your progress with us. We want to hear from you!
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