Four Smart Social Secrets to Grow Your Community – Ep 127
Learn four counter-intuitive social media secrets that will help you to build an online community that will support your brand through good times and bad.
In the last episode, Madalyn shared how she launched her online course, the #TwitterSmarter Masterclass. In this episode, Kami is sharing a bit about her upcoming Smart Social Secrets course.
Why did Kami want to launch the Smart Social Secrets Course?
I have a heart to distill all of the lessons I have learned working with big brands into a digestible system for entrepreneurs working to get their business off the ground or scale to the next level. I have a heart to give to my community.
I wondered how I could help small businesses and entrepreneurs like me to shortcut the process of struggling to get the same results on social media as the big brands, but without the big budget. My team and I took on this challenge and developed a simple four-part framework called Smart Social Secrets to help you use social media effectively for your business instead of social media using you.
Smart Social Secrets distills everything we’ve learned to help clarify your goals, connect with your ideal community, create powerful content, and calibrate your results. It’s been used by hundreds of our clients, from small nonprofits to big brands.
Here’s an overview of the Smart Social Secrets modules:
Module 1: Clarity
Get your strategic plan in place with the right audience and the right offer. Set goals, define and find your online audience, and set the stage for sustainable social media outreach.
Smart Social Secret #1- You aren’t going to make everyone happy
Module 2: Connect
Connect with your audience and build a tribe of loyal followers that help to spread your message. A small but Powerful online community can drive action.
Smart Social Secret #2- You don’t have to have thousands of followers to be successful in social media
Module 3: Create
Create content that people really want and need, and content that inspires them to take action and engage with your brand.
Smart Social Secret #3- Content is only king if people can relate to it.
Module 4: Calibrate
Calibrate your approach based on data. Put the 5-A method to work and finally know if your social media outreach is really working and where to make adjustments and pivot.
Smart Social Secret #4- Likes and follows don’t matter, engagement and actions do. Data is your friend.
When will Smart Social Secrets Launch?
Smart Social Secrets will launch on Monday, May 4th, 2020 (the launch date it moving forward to April based on the requests and pressures on business during COVID19). We are already giving it to a few agencies and brands and their employees. Although I’ve offered this only to agencies, I really want to help people like me who are just starting out and small agencies who need to teach themselves how to help their clients through this process. There’s a problem with people feeling alone on social media and I feel like the more interconnected communities that are out there, the better. I have a vision that we can have a much more connected internet that’s supportive and positive.
How will Kami promote Smart Social Secrets?
- She has her free Content Creation Planner, that allows you to create 6-months of strategic content in about 2 hours to build an email list
- A weekly Livestream training on my Facebook page starting the week of March 16th (already started daily during the COVID crisis)
- Facebook and Instagram ads to support these trainings and create lookalike audiences from the best viewers
- An email nurturing campaign to my existing and growing list with tons of value added tips and strategies
- Daily lives stream videos during the launch period
- A webinar with a lite version of the training
- Bonuses during launch period
Want the detailed insider info and our best tips and tricks? Be sure to listen to the full episode!
Tools and Links Mentioned:
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