How to Start a Podcast for your Community – Ep 27

Have you been thinking about how to start a podcast? In this episode, we walk you through how we started ours and we put together a free quick start template to help you get started.

People have been asking us about how to start a podcast, so we have dedicated this show to sharing our insights after 6 months of running this awesome podcast.

Download our 5-Step Podcast Quick Start Template that we made especially for this episode.

Podcast Template

How to start a podcast?

  • Choose a good topic and niche audience
  • Choose a launch date and stick to it
  • Create a title that will resonate with people
  • Research to ensure you can have a unique URL

How do you brand a podcast?

  • It’s important to have branding when you’re starting something new
  • Create artwork that reflects the podcast
  • Think about whether you want to use a graphic or a personal photo
  • You can always change artwork later if you decide to re-brand
  • Create a color palette
  • Look at other podcasts to see what grabs your attention and strategize what branding stands out

Where do you create a home for your podcast?

  • Consider if you want a website, using the URL you initially secured
  • Research platforms and consider the flexibility and functions you want

Do you need a team? 

  • Think about the tasks you can assign to a team
  • Consider if you will do the podcast solo or with a co-host
  • Determining the format of the podcast with dictate the type of team you need
  • Your podcast production team may consist of a co-host, a virtual assistant, an audio engineer and/or a graphic artist 

What kind of podcasts can you do?

  • Solo- Just you
  • Cohost- Conversational
  • Interview- Podcast guest speakers
  • Storytelling- NPR Style
  • Episodic- Seasons of topics
  • Sponsored – Advertisements built in

What tech needs to be in place?

  • If you have a computer or a phone, you can podcast.
  • Sound matters, it needs to be clean and crisp. For starters, you can look for the Audio‑Technica ATR2100 microphone.
  • You will need the ability to record video and audio recording. Try some of the tools below. 
  • A hosting company is required for your podcast where you put your podcasts when they’re recorded. This is how your podcast becomes available for everyone to listen to.
  • You may want to hire an editor to edit and finalize your podcast before publishing.

Do you need an editorial calendar?

  • In episode 18, we talked about 5 ways to quickly create relevant content and make a great editorial calendar. Have an idea of what you’ll talk about well in advance.
  • If you do a weekly or monthly podcast, you don’t want to reach the deadline and not have a topic prepared.
  • Without an editorial calendar, you’ll be inconsistent with publishing your podcast.

How do you promote your podcast?

  • Send an email out to your list
  • Use social media to share with your community

Tools, apps and links mentioned:

Take Action

Download the free Quick Start Podcast Template and share with us what type of podcast you plan to launch on social media, or in our Facebook group. 

Podcast Template

How to reach Kami:

If you’d like to learn more about Kami Huyse, visit her website at You can contact her by email at or tweet to @kamichat.

How to reach Madalyn:

If you’d like to learn more about Madalyn Sklar, visit her website at You can contact her by email at or tweet to @MadalynSklar.

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