People have been asking us about how to start a podcast, so we have dedicated this show to sharing our insights after 6 months of running this awesome podcast.

Download our 5-Step Podcast Quick Start Template that we made especially for this episode.

How to start a podcast?

• Choose a good topic and niche audience
• Choose a launch date and stick to it
• Create a title that will resonate with people
• Research to ensure you can have a unique URL

How do you brand a podcast?

• It’s important to have branding when you’re starting something new
• Create artwork that reflects the podcast
• Think about whether you want to use a graphic or a personal photo
• You can always change artwork later if you decide to re-brand
• Create a color palette
• Look at other podcasts to see what grabs your attention and strategize what branding stands out

Where do you create a home for your podcast?

• Consider if you want a website, using the URL you initially secured
• Research platforms and consider the flexibility and functions you want

Do you need a team? 

• Think about the tasks you can assign to a team
• Consider if you will do the podcast solo or with a co-host
• Determining the format of the podcast with dictate the type of team you need
• Your podcast production team may consist of a co-host, a virtual assistant, an audio engineer and/or a graphic artist 

What kind of podcasts can you do?

• Solo – Just you
• Cohost – Conversational
• Interview – Podcast guest speakers
• Storytelling – NPR Style
• Episodic – Seasons of topics
• Sponsored – Advertisements built in

What tech needs to be in place?

• If you have a computer or a phone, you can podcast.
• Sound matters, it needs to be clean and crisp. For starters, you can look for the Audio‑Technica ATR2100 microphone.
• You will need the ability to record video and audio recording. Try some of the tools below. 
• A hosting company is required for your podcast where you put your podcasts when they’re recorded. This is how your podcast becomes available for everyone to listen to.
• You may want to hire an editor to edit and finalize your podcast before publishing.

Do you need an editorial calendar?

• In episode 18, we talked about 5 ways to quickly create relevant content and make a great editorial calendar. Have an idea of what you’ll talk about well in advance.
• If you do a weekly or monthly podcast, you don’t want to reach the deadline and not have a topic prepared.
• Without an editorial calendar, you’ll be inconsistent with publishing your podcast.

How do you promote your podcast?

• Send an email out to your list
• Use social media to share with your community

Tools, apps and links mentioned:

• Hover
• Upwork
• Canva
• Medium
• The Growth Suite
• Startup
• Serial 
• Madalyn’s gear 
• ecamm for Mac
• Pamela for PC
• Camtasia
• Zencastr
• Zoom
• Libsyn
• Podbean
• Soundcloud
• Google Play
• SocialJukebox

How to reach Kami:

If you’d like to learn more about Kami Huyse, visit her website at www.zoeticamedia.com. You can contact her by email at kami@zoeticamedia.com or tweet to @kamichat.

How to reach Madalyn:

If you’d like to learn more about Madalyn Sklar, visit her website at www.madalynsklar.com. You can contact her by email at madalyn@madalynsklar.com or tweet to @MadalynSklar.

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