Bonus: How to Create a Goal in Google Analytics

Checklist for creating a Google Analytics Goal

Create a “thank you for subscribing” landing page on your website, blog or in a landing page program like LeadPages.net or Landingli.com
Connect this landing page to your email list so that new subscribers are automatically redirected to this page once they sign up. The steps to do this will be different for each platform, but here is how to do it in MailChimp, which is what we use for this podcast.

Make sure that you have Google Analytics installed on your website or blog, (here is how to do it on WordPress) or then login to Google Analytics

1. Click on Conversions
2. Click on Goals
3. Click the Red, Add Goals Button
4. Choose Your Goal, in this Case Sign Up
5. Name your goal, I used “sign up for podcast email” with a goal type of destination
6. It will then ask you to share the destination, you need only share the last part of the destination after the .com
7. If you ever need to go back and add other goals, use these instructions from Google.

Happy measuring!